Stanley Black and Decker is proud to partner with some of the world’s most popular and successful sports teams. These partnerships demonstrate our investment and commitment to sport across the globe.
Stanley Black & Decker has entered into a multi-year partnership as the Official and Exclusive Tools and Security partner of Football Club Barcelona.
FC Barcelona is one of the most successful football clubs in the world, with 2 Club World Cup, 21 Spanish League, 4 Champions League, 26 Spanish Cup and 3 European Super Cup Championships to date. They have more than 320 million global fans, more than any other team in the world, they play their home matches at Camp Nou (1957), which is the largest stadium in Europe with 99.534 seats.
This global sponsorship boosts international awareness among fans of the world's biggest sport.
Forty-five percent of all brand impressions seen by those in Asia or Latin America stem from English Premier League events and broadcasts. STANLEY, DeWALT, Facom and Black & Decker branding are seen at nine clubs, with over 300 minutes of LED perimeter signage on display this year.
The world's premier motorcycle racing series airs in over 200 countries to over 2.4 billion viewers. Our ongoing sponsorship of the Yamaha Tech 3 team—with branding on the bikes, riders, uniforms, within the garage and on thousands of pieces of merchandise—delivers great on- and off-track exposure. In association with Dorna, MotoGP's governing body, Stanley, DeWALT and Facom tools are used exclusively to construct, maintain and transport the series at all 18 races around the globe.